Background
How can we encourage Youths to be aware on the importance of preserving/saving the environment in line with the UN's Goal of Sustainability, for a brand of our choice?
Client: CASETiFY
CASETiFY is a Hong Kong SAR of China company that designs and produces user-customised phone cases and electronic accessories. It has become the fastest growing tech accessory brand in the world, and have sold more than 25 million phone cases.
CASETiFY plants one tree for every compostable phone case, biodegradable phone case, and reusable water bottle sold. They currently have these green initiative in place:
○ 100% compostable and biodegradable phone cases
○ Plant-based phone cases
○ RE/CASETiFY
○ EARTHDAY.ORG’s Canopy Project x CASETiFY
Pop-Up Store
Located at Marina Square, the pop-up store measures approximately 84 sqm. The arrangement inside it are simple and clean. Using the colour green to gives a nature vibe.
Provides easy and clear wayfinding.
Below shows the front and top view of the pop-up store.
The front 2 walls are made using the phone case pieces, which correspond with the RE/CASETiFY programme.
Key Features
1. Photo Booth
● One side of the wall is hung with plants
● 2 mirrors on the side
● People can take photos here
2. RE/CASETiFY Wall & Centre Table
● This wall gives the information about the RE/CASETiFY programme, showing the process of how to recycle the phone cases
● Phone case recycling bin
● RE/CASETiFY artifact
● Centre table with a interactive digital board showing videos about RE/CASETiFY
3. Customisation & Phone Cases Wall
● 2 touch screens for customise phone case
● The phone case wall showing phone cases that can be made using the more environmentally-friendly materials
● People can have a closer and clear look at the texture and quality of the phone cases
4. Cashier Counter
● Curved table for payment
● The extended table for packing the products
Social Media Posts
